I had the opportunity to bring JIYU’s brand to life, they were after something bold, vibrant and fun (tying in with the face that JIYU means ‘freedom’ in Japanese). JIYU’s offering is to support ecommerce brands with their financial operations, they made it very clear that they’re not “stuffy accountants”, stressheads or people that don’t say it how it is which is why they were after something fun and direct. We developed the branding, brand toolkit and a few social media posts to soft launch the brand (as well as web and LinkedIn banners).

The client was thrilled with the end result and shared the below feedback:

“Katie Molly Hurst - what a legend! I reached out to Katie for help with my logo and branding. I came to her with an idea of the direction I wanted to go in, but not a clue how it would look in reality. We agreed on a 4 day project to design a logo, brand kit and some initial social media content for the soft launch. Katie delivered beyond expectations. It felt like a collaborative project and communication was excellent, ensuring we were aligned through outall stages of the project. The result is a logo, brand kit and initial social media content that I'm absolutely buzzing with. Thanks again Katie!”